IndustryEdTech
ServicesApp Development
We made a visible and
measurable impact to our
client's business
Reduced customer acquisition cost (CAC)
25%
About the Client
The client is an emerging EdTech startup focused on delivering innovative learning solutions. Their goal was to improve marketing efficiency and maximize return on ad spend (ROAS) by gaining better visibility into campaign performance.
The Problem
The client struggled with fragmented marketing data across multiple platforms, leading to:
- Poor visibility into campaign performance.
- Inefficient budget allocation, increasing customer acquisition costs.
- Limited insights to drive data-backed marketing decisions.
Previous attempts to address the issue with standalone analytics tools failed due to a lack of integration and real-time data access.
Our Approach
Lauren implemented a centralized AI-powered data platform to streamline marketing performance analysis and budget management. Our approach included:
- Data Integration: Combined multi-channel marketing data into a single platform for a unified view.
- Real-Time Analytics: Enabled immediate tracking of campaign performance and budget efficiency.
- Automated Budget Allocation: AI-driven insights optimized spending to maximize ROI.
- Performance Reporting: Provided actionable insights to adjust strategy and improve outcomes.
The Result
- Unified data insights improved decision-making.
- Reduced CAC by 25%, enhancing cost efficiency and growth.
- Smarter budget allocation increased ROI across all marketing channels.