We made a visible and
measurable impact to our
client's business
Enhanced platform stability, reducing buffering and playback issues.
About the Client
The client is a popular adventure-based social media platform in India, focused on connecting outdoor enthusiasts through shared video content and real-time experiences. Their goal was to enhance streaming quality and improve user engagement.
The Problem
The platform faced major issues with video playback, including:
- Frequent buffering and poor resolution, especially with high-definition videos.
- Inconsistent streaming quality due to low-bandwidth connections.
- Declining user engagement and subscription rates caused by poor viewing experiences.
Previous attempts to address these issues through conventional streaming solutions failed due to limited adaptability and scalability.
Our Approach
Lauren developed a cloud-native streaming solution to optimize video playback based on real-time bandwidth. Our approach included:
- Adaptive Bitrate Streaming: Adjusted video resolution dynamically to match user bandwidth for uninterrupted playback.
- Cloud-Based Delivery: Ensured faster, more stable video streaming across different regions.
- Intelligent Caching: Reduced latency and improved load times during peak hours.
- Enhanced UI: Improved user interface for smoother navigation and enhanced user experience.
The Result
The platform achieved seamless, high-quality streaming, leading to increased user engagement and higher subscription rates.